«You have a choice»: a national campaign that highlights
in the spotlight on 3018

To mark National Anti-Bullying Day on 5 November 2026, the Ministry of Education unveiled its new awareness campaign, «You Have a Choice». Inspired by a video that won the 2026 ‘No to Bullying’ Award, this campaign encourages young people to be aware of the impact of their words and behaviour online. It also highlights 3018, the national helpline dedicated to combating cyberbullying and online violence, operated by the e-Enfance / 3018 Association.

«You have a choice»: raising young people’s awareness of their responsibility when communicating online

Insults, humiliation, mockery, hurtful messages… Behind every screen, words have very real consequences for those on the receiving end.

With its new national campaign, «You Have a Choice», the Ministry of Education aims to raise awareness amongst young people aged 11 to 18 of the impact of their words and actions in their online interactions.

Unveiled on 5 November 2026, this campaign takes the form of two posters depicting teenagers confronted with conflicting messages: on the one hand, insults and derogatory remarks; on the other, encouraging and kind words.

A contrast that serves as a reminder that Everyone can help to prevent violence, refuse to fuel it, and take action to protect victims.

Displayed in schools across France, these posters also serve as educational resources to encourage discussion with pupils about cyberbullying, its consequences and ways to tackle it.

A campaign inspired by pupils, as part of the ‘No to Bullying’ Award

This campaign is inspired by the music video Behind the screen, produced by pupils at the Lycée Condorcet in Belfort, in the Besançon school district, and winner of the Communications Professionals’ Award at the 2026 ‘No to Bullying’ Awards.

Through this production, the sixth-formers highlight the consequences of cyberbullying, the harshness of the words exchanged behind screens, and the crucial role that bystanders can play in putting an end to such situations.

The e-Enfance / 3018 Association has been involved in this initiative since its inception in 2013, as a founding member of the jury for the ‘No to Bullying’ Award, represented by its Chief Executive, Justine Atlan.

This commitment forms part of the organisation’s long-standing efforts to prevent online harassment and abuse, raise awareness amongst young people and support victims.

The 3018 scheme, a national initiative being promoted in schools

The new national campaign once again highlights the 3018, the national helpline dedicated to tackling online harassment and abuse, raising its profile amongst pupils through posters displayed in schools across France.

As well as promoting prevention, this campaign reminds young people that there is a free, anonymous and confidential service available to them where they can be listened to, supported and protected.

Run by the e-Enfance / 3018 Association, this national service is aimed at young people who are victims, witnesses or perpetrators of cyberbullying and online abuse, as well as their parents and the professionals supporting them.

The professionals at 3018, including psychologists and lawyers, offer support tailored to each individual situation, whether psychological, legal or digital.

As a trusted reporting organisation, the e-Enfance / 3018 Association also benefits from priority handling of its reports by digital platforms, thereby speeding up the removal of illegal or harmful content and helping to protect victims.

An educational pack to help you understand, prevent and take action

To support this campaign, the Ministry of National Education is providing teaching staff with an educational pack containing awareness-raising sessions tailored to pupils from primary school through to sixth form.

This booklet covers, amongst other things, the consequences of bullying, the responsibility of bystanders, the importance of trusted adults, and the right responses to adopt when faced with online abuse.

Samuel Comblez, Deputy Chief Executive of the e-Enfance / 3018 Association, shares his expertise in an interview focusing on the role of 3018 as a trusted reporting service.

In particular, it explains how to report illegal content, how the 3018 helpline team handles such situations, and what measures can help prevent cyberbullying.

He therefore points out that it is not necessary to wait for a situation to happen again or to know how to classify it legally in order to seek help. Any instance of online violence or humiliation deserves to be taken seriously.

The report also emphasises the vital role played by witnesses, parents and professionals in listening to young people, identifying situations of concern and referring them to support services.

No to bullying, yes to the 3018 reflex