Necknomination, what is it?

Last week, the press reported on a new case of Necknomination involving a 9-year-old English girl. The e-Enfance Association wanted to revisit the definition of neck nomination. This behaviour, which has been popular since February 2014, comes from the expression «to neck a drink», which means to drink something in one go. The principle is as follows: a person drinks alcohol in front of their webcam and nominates three people who must then do the same. e-Enfance therefore urges parents and adults to remain vigilant about this very dangerous phenomenon, which can endanger the lives of young children and adolescents.

Let us work together to combat online harassment and violence!