Influencers, scams and dubious product placements

Share

Buy branded products at unbeatable prices, have your fines removed in the blink of an eye, or earn lots of money easily... ? Unfortunately, such offers are nothing more than lies spread by unscrupulous influencers. According to the Directorate-General for Competition, Consumer Affairs and Fraud Control (Directorate-General for Competition, Consumer Affairs and Fraud Control), 60% does not comply with regulations on advertising and consumer rights..

DMore and more cases are being reported.. Recently, two class action lawsuits were filed for «fraud» and «breach of trust» against Marc and Nadé Blata, accused of scamming Instagram users by promoting risky financial investments from which the plaintiffs never received the promised returns. Meta reacted by deleting Instagram accounts by Marc Blata (4.2 million subscribers) and his wife Nadé Blata (2.8 million subscribers).

So don't forget to be particularly vigilant about product placements and special offers that some people promote. And don't Don't think, «He has a lot of followers, so I can trust him»!

For information, the Ministry of the Economy has recently opened a public consultation online with the aim of gathering ideas and suggestions in order to create a «best practice guide» and then propose a stricter regulation aimed at better regulating the practices of influencers in France.

Share

More articles

Let us work together to combat online harassment and violence!